Hair lightening allows for the light to bounce off your reflection and adds a subtle brilliance to your hair.
There’s no doubt that no one but your professional colourist can achieve an even and gentle blonde hair colour, and with the help of new lightening technology, the process is safer than ever.
No more gum hair or dry locks after lightening.
ICIUM+, a new iridescent colourant used for the first time in a L’Oréal Professionnel products, allows for extra neutralization in order to avoid yellow tones and leaving your hair lighter with an icy result, while the HI-TENACITY technology offers a warm and luminous finish.