Our 3 pillars: Reduce, Reuse & Recycle.
Our packaging circularity strategy revolves around 3 pillars: Reduce, Reuse & Recycle.
Where we are today:
Reduce: we have reduced the amount of packaging we use in our iNOA color range by 25% and have launched refills for our 1.5L shampoos.
Reuse: we have replaced 400 tons of virgin plastic with recycled plastic.
Our iNOA and Dia Light color tubes are made from 95% recycled aluminum.
Recycle: we have equipped 3,000 salons globally with recycling systems to divert 110 tons of waste annually.
Our 2030 goals:
Reduce by 20% the amount of packaging per g of formula (versus 2019 baseline)
Reuse 95% of our plastic and aluminum packaging will be made from recycled materials.
Recycle and reuse 100% of our plastic packaging will be reusable, recyclable or compostable.