New
[Serie Expert]
Reengineered to be more professional, more performant & more sustainable.
More performant
New Serie Expert, the by pros for pros.
Designed by pros for pros with our most expert scientists and hair artists, working hand in hand, in each part of the world.
Together, they tested and selected the most performing technologies to deliver the best technical performance for every service – color, balayage, lightening...
More performant
New Serie Expert, the hair tech pioneer.
We have drastically reduced the Serie Expert range to keep only the best of the best, resulting in a streamlined professional range that offers an exclusive level of performance, protected by 43 patents.
More performant
Discover the bestsellers
of Serie Expert.
Vitamino color
Absolut repair
Blondifier cool
Pro longer
Anti-metal cleansing cream
More professional
New design.
More professional, more performant
& more sustainable.
More sustainable
The new Serie Expert is eco-friendly.
Up to 100% recycled and plastic.
Less virgin plastic.
CO2 neutral
Main factory in Europe
Saving Water
With industrial water recycling loop.
More sustainable
Metal Detox
Discover our breakthrough innovation Metal Detox
Pro guarantee your color, balayage & lightening.
Patented technology with Glicoamine to neutralize metal inside the fiber & detoxify hair.
87% less breakage risk.
100% reliable color results.
Compatible with all color and lightening brands.
Discover the innovation
Metal Detox.
Metal neutralizer
Spray
Neutralizes metal before color, balayage and lightening.
Anti-metal cleansing cream
Shampoo
Detoxifies the hair after the services.
Anti-deposit protector
Care
Prevents new particles from coming back.
Anti-deposit protector
Mask
Prevents new particles from coming back.